Marketing Automation · Integration
Bloomreach Engagement
Add Bloomreach Engagement to your product for your customers, and give your AI agents governed access to it.
Embed a Bloomreach Engagement integration so your customers can trigger campaigns, update customer profiles, and stream product events from inside your product, with governed agent access to the same data. Engagement data arrives as a high-volume event stream, so ordering and deduplication are handled for you and a retry does not send the same message twice. fastn handles each customer's project credentials and API upkeep, so onboarding another project is configuration rather than code.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Send product events and customer attributes into each customer's own Bloomreach Engagement project, mapped to their taxonomy.
Start a campaign or add a customer to a segment when something happens in your product.
Read customer profiles and segment membership so your product shows lifecycle state in context.
Trigger your product on engagement events such as opens, clicks, and unsubscribes.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reads a customer's recent events and engagement history before drafting a reply.
An agent enrols a customer in a campaign within governed permissions, with the action audited.
An agent reacts to an unsubscribe event and updates the customer's preferences downstream.
Example prompt
Show customers who opened the last three campaigns but never clicked, grouped by segment.
Set up Bloomreach Engagement in 4 steps
- 01Open the Bloomreach Engagement connector from your fastn dashboard.
- 02Have each customer authenticate their own Bloomreach Engagement project.
- 03Map the customer, event, and segment fields your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Bloomreach Engagement integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Bloomreach Engagement integration without building it. Your customers connect their own Bloomreach Engagement account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Bloomreach Engagement update is not your on-call problem.
- One integration serves your product and your agents. The same governed Bloomreach Engagement connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
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ApolloBloomreach Engagement integration FAQ
How do I add a Bloomreach Engagement integration to my product?
Enable the Bloomreach Engagement connector in your fastn dashboard, then let each customer authenticate their own Bloomreach Engagement account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Bloomreach Engagement client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Bloomreach Engagement account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Bloomreach Engagement account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Bloomreach Engagement integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads a customer's recent events and engagement history before drafting a reply.
Who maintains the Bloomreach Engagement integration?
fastn does. When Bloomreach Engagement changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Bloomreach Engagement campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Bloomreach Engagement?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Bloomreach Engagement integration?
A common starting point: send product events and customer attributes into each customer's own Bloomreach Engagement project, mapped to their taxonomy. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Bloomreach Engagement integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Bloomreach Engagement does not change your per-connector cost. You can start free with 3 connected accounts.
Add Bloomreach Engagement to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.