Marketing Automation · Integration

Conversica

Add Conversica to your product for your customers, and give your AI agents governed access to it.

Embed a Conversica integration so your customers can start and follow automated conversations with their own leads and contacts from inside your product, and read the engagement that comes back. Each customer connects their own Conversica account, so outreach runs under their sending setup rather than through a shared account, and lead and conversation fields are mapped per tenant as configuration. fastn handles per-customer authorisation and API upkeep.

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In your product

Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.

Let customers enrol their own leads into a Conversica conversation directly from your product.

Read conversation status and outcomes so your product shows which leads replied and which went quiet.

Push new leads created in your product so follow-up starts without a manual export.

Trigger your product when a lead responds, is qualified, or is handed to a rep.

For your AI agents

Governed, audited access for the agents you build, through the MCP server.

An agent reads recent conversation history for a lead before drafting a human follow-up.

An agent enrols or pauses a lead's conversation within governed permissions.

An agent reacts to a qualified reply and creates the next task for the owning rep.

Example prompt

List leads that replied in the last week but have no rep follow-up logged since.

Set up Conversica in 4 steps

  1. 01Open the Conversica connector from your fastn dashboard.
  2. 02Have each customer authenticate their own Conversica account.
  3. 03Map the lead and conversation fields your product uses, then enable actions and triggers.
  4. 04Call them from your product, or expose them to an agent through the MCP server.

Why teams use the Conversica integration

What you get by embedding it with fastn instead of building it yourself.

  • Ship a Conversica integration without building it. Your customers connect their own Conversica account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
  • Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Conversica update is not your on-call problem.
  • One integration serves your product and your agents. The same governed Conversica connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.

Used by these teams

SalesMarketing

Compare with

Marketo

Works well with

SalesforceHubSpot

Often used alongside

Tools the same teams tend to run next to Conversica, across other categories.

PipedriveZoho CRMApolloClassy

Conversica integration FAQ

How do I add a Conversica integration to my product?

Enable the Conversica connector in your fastn dashboard, then let each customer authenticate their own Conversica account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Conversica client code in your app and no per-customer branch in your codebase. Setup is 4 steps.

Do my customers each connect their own Conversica account?

Yes. Every connection is scoped to the individual customer, so each authorises their own Conversica account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.

Can AI agents use this Conversica integration?

Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads recent conversation history for a lead before drafting a human follow-up.

Who maintains the Conversica integration?

fastn does. When Conversica changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.

Can I trigger a Conversica campaign from an event in my product?

Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.

Can I read engagement results back from Conversica?

Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.

What can I build with the Conversica integration?

A common starting point: enrol their own leads into a Conversica conversation directly from your product. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.

How much does the Conversica integration cost?

It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Conversica does not change your per-connector cost. You can start free with 3 connected accounts.

Add Conversica to your product

Start free with 3 connected accounts. No sales call required, and no per-customer integration code.

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