Marketing Automation · Integration
Demandbase
Add Demandbase to your product for your customers, and give your AI agents governed access to it.
Embed a Demandbase integration so your customers can work their own target accounts, audiences, intent signals, and campaign data from inside your product, with governed agent access to the same records. Account and engagement data arrives as a high-volume stream, so events are deduplicated and delivered per tenant, which keeps one customer's account data out of another's. fastn handles each customer's credentials and API upkeep, so a new tenant is configuration rather than a release.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers read their own target account lists and audiences into your product for segmentation.
Surface account intent and engagement signals next to the records your users already work.
Add or remove accounts from an audience when something happens in your product.
Trigger your product when an account's engagement or intent signal changes.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent checks account intent and engagement before recommending who to prioritise.
An agent updates an account list or audience membership within governed permissions.
An agent reacts to a rising intent signal and drafts the next outreach step.
Example prompt
List target accounts whose intent rose this week but have no open opportunity, and show recent engagement for each.
Set up Demandbase in 4 steps
- 01Open the Demandbase connector from your fastn dashboard.
- 02Have each customer authenticate their Demandbase account with least-privilege credentials.
- 03Map the account, audience, and signal fields your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Demandbase integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Demandbase integration without building it. Your customers connect their own Demandbase account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Demandbase update is not your on-call problem.
- One integration serves your product and your agents. The same governed Demandbase connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
MarketoWorks well with
Salesforce
HubSpotOften used alongside
Tools the same teams tend to run next to Demandbase, across other categories.
Pipedrive
Zoho CRM
Apollo
ClassyDemandbase integration FAQ
How do I add a Demandbase integration to my product?
Enable the Demandbase connector in your fastn dashboard, then let each customer authenticate their own Demandbase account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Demandbase client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Demandbase account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Demandbase account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Demandbase integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent checks account intent and engagement before recommending who to prioritise.
Who maintains the Demandbase integration?
fastn does. When Demandbase changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Demandbase campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Demandbase?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Demandbase integration?
A common starting point: read their own target account lists and audiences into your product for segmentation. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Demandbase integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Demandbase does not change your per-connector cost. You can start free with 3 connected accounts.
Add Demandbase to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.