Marketing Automation · Integration
Drift
Add Drift to your product for your customers, and give your AI agents governed access to it.
Embed a Drift integration so your customers can work their own chat conversations, contacts, and playbook activity from inside your product, with governed agent access to the same records. Conversation and engagement data arrives as an event stream, so events are deduplicated and delivered per tenant, which keeps one customer's conversations out of another's. fastn handles each customer's authentication and API upkeep, so a new tenant is configuration rather than a release.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers read their own Drift conversations and contacts into your product so context is not split across tools.
Write contact attributes back from your product so targeting and routing use current data.
Surface conversation history against the account or lead record your users already work.
Trigger your product when a conversation starts, a lead is qualified, or a meeting is booked.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reads a visitor's conversation history before drafting a follow-up.
An agent updates a contact or posts into a conversation within governed permissions.
An agent reacts to a newly qualified lead and runs the next routing step.
Example prompt
List conversations from the last week where a visitor asked about pricing and no rep replied.
Set up Drift in 4 steps
- 01Open the Drift connector from your fastn dashboard.
- 02Have each customer authenticate their Drift account with OAuth.
- 03Map the contact and conversation fields your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Drift integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Drift integration without building it. Your customers connect their own Drift account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Drift update is not your on-call problem.
- One integration serves your product and your agents. The same governed Drift connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
Works well with
Often used alongside
Tools the same teams tend to run next to Drift, across other categories.
Drift integration FAQ
How do I add a Drift integration to my product?
Enable the Drift connector in your fastn dashboard, then let each customer authenticate their own Drift account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Drift client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Drift account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Drift account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Drift integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads a visitor's conversation history before drafting a follow-up.
Who maintains the Drift integration?
fastn does. When Drift changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Drift campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Drift?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Drift integration?
A common starting point: read their own Drift conversations and contacts into your product so context is not split across tools. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Drift integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Drift does not change your per-connector cost. You can start free with 3 connected accounts.
Add Drift to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.