Marketing Automation · Integration
Evergage
Add Evergage to your product for your customers, and give your AI agents governed access to it.
Embed an Evergage integration so your customers can work their own personalisation data from inside your product, reading user profiles, segments, and campaign results and sending behavioural events back in. Behavioural data arrives as a high-volume stream, so ordering and deduplication are handled for you rather than becoming your team's problem. fastn handles per-tenant authorisation and API upkeep, so onboarding another account is configuration rather than code.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers connect their own Evergage account so personalisation data sits alongside the rest of their workflow in your product.
Send events from your product so a user's real behaviour updates their profile and segment membership.
Read the segments each customer already defines so your product targets their audiences rather than yours.
Read campaign results per customer so personalisation performance shows up in your product's reporting.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reads a user's profile and segment membership before choosing what to recommend.
An agent updates segment membership or sends an event within governed permissions, with the action logged.
An agent compares campaign results across two periods and drafts a summary for the team.
Example prompt
Summarise how this personalisation campaign performed last week by segment and flag the weakest audience.
Set up Evergage in 4 steps
- 01Open the Evergage connector from your fastn dashboard.
- 02Have each customer authenticate their own Evergage account.
- 03Map the user attributes, segments, and campaigns your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Evergage integration
What you get by embedding it with fastn instead of building it yourself.
- Ship an Evergage integration without building it. Your customers connect their own Evergage account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an Evergage update is not your on-call problem.
- One integration serves your product and your agents. The same governed Evergage connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
Salesforce Marketing Cloud
BrazeWorks well with
AmplitudeOften used alongside
Tools the same teams tend to run next to Evergage, across other categories.
HubSpot
Pipedrive
Zoho CRMEvergage integration FAQ
How do I add an Evergage integration to my product?
Enable the Evergage connector in your fastn dashboard, then let each customer authenticate their own Evergage account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Evergage client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Evergage account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Evergage account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Evergage integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads a user's profile and segment membership before choosing what to recommend.
Who maintains the Evergage integration?
fastn does. When Evergage changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger an Evergage campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Evergage?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Evergage integration?
A common starting point: connect their own Evergage account so personalisation data sits alongside the rest of their workflow in your product. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Evergage integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Evergage does not change your per-connector cost. You can start free with 3 connected accounts.
Add Evergage to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.