Marketing Automation · Integration
GoTo Webinar
Add GoTo Webinar to your product for your customers, and give your AI agents governed access to it.
Embed a GoTo Webinar integration so your customers can register people and pull attendance back into your product instead of exporting a spreadsheet after every session. Each customer authorises their own GoTo account, so webinars and registrants sit under their organiser and their permissions. fastn handles per-customer OAuth, pagination over large registrant lists, and API upkeep.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers register a person for one of their own webinars directly from your product.
Read registrant and attendance lists so your product knows who turned up and who did not.
List upcoming webinars so users pick the right session inside your product.
Trigger your product when a registration is created or a session ends so follow-up runs immediately.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent registers an approved contact for a webinar within governed permissions.
An agent compares registrants against attendees before drafting follow-up.
An agent reacts to a finished session and starts the next step of a workflow, with each action logged.
Example prompt
List everyone who registered for next week's webinar but did not attend the last one.
Set up GoTo Webinar in 4 steps
- 01Open the GoTo Webinar connector from your fastn dashboard.
- 02Have each customer authorise their own GoTo account with OAuth.
- 03Map the webinar and registrant fields your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the GoTo Webinar integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a GoTo Webinar integration without building it. Your customers connect their own GoTo Webinar account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a GoTo Webinar update is not your on-call problem.
- One integration serves your product and your agents. The same governed GoTo Webinar connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
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GoTo Meeting
EventbriteOften used alongside
Tools the same teams tend to run next to GoTo Webinar, across other categories.
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Zoho CRMGoTo Webinar integration FAQ
How do I add a GoTo Webinar integration to my product?
Enable the GoTo Webinar connector in your fastn dashboard, then let each customer authenticate their own GoTo Webinar account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no GoTo Webinar client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own GoTo Webinar account?
Yes. Every connection is scoped to the individual customer, so each authorises their own GoTo Webinar account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this GoTo Webinar integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent registers an approved contact for a webinar within governed permissions.
Who maintains the GoTo Webinar integration?
fastn does. When GoTo Webinar changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a GoTo Webinar campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from GoTo Webinar?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the GoTo Webinar integration?
A common starting point: register a person for one of their own webinars directly from your product. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the GoTo Webinar integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding GoTo Webinar does not change your per-connector cost. You can start free with 3 connected accounts.
Add GoTo Webinar to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.