Marketing Automation · Integration

Iterable

Add Iterable to your product for your customers, and give your AI agents governed access to it.

Embed an Iterable integration so your customers can drive their own cross-channel campaigns from what happens in your product. Product events can start a journey, subscribe someone to a list, or send a triggered campaign, so lifecycle messaging follows real behaviour rather than a nightly export. Engagement comes back as a high-volume event stream, so ordering and deduplication are handled for you, and fastn manages per-customer credentials and API upkeep.

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In your product

Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.

Let customers sync user profiles and fields from your product into their own Iterable project.

Send custom events so a journey or triggered campaign starts on what a user actually did.

Subscribe or unsubscribe a user from a list so consent stays consistent across both systems.

Read opens, clicks, bounces, and unsubscribes back as events your product can act on per tenant.

For your AI agents

Governed, audited access for the agents you build, through the MCP server.

An agent reads a user's profile and recent engagement before suggesting the next send.

An agent triggers a campaign or updates list membership within governed permissions, with the action logged.

An agent reacts to a bounce or unsubscribe and updates the record in your product.

Example prompt

Show this user's Iterable profile, which lists they are on, and what they were sent in the last two weeks.

Set up Iterable in 4 steps

  1. 01Open the Iterable connector from your fastn dashboard.
  2. 02Have each customer authenticate their own Iterable project.
  3. 03Map the user fields, events, and lists your product uses, then enable actions and triggers.
  4. 04Call them from your product, or expose them to an agent through the MCP server.

Why teams use the Iterable integration

What you get by embedding it with fastn instead of building it yourself.

  • Ship an Iterable integration without building it. Your customers connect their own Iterable account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
  • Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an Iterable update is not your on-call problem.
  • One integration serves your product and your agents. The same governed Iterable connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.

Used by these teams

SalesMarketing

Compare with

BrazeMailchimpSalesforce Marketing Cloud

Often used alongside

Tools the same teams tend to run next to Iterable, across other categories.

SalesforceHubSpotPipedriveZoho CRM

Iterable integration FAQ

How do I add an Iterable integration to my product?

Enable the Iterable connector in your fastn dashboard, then let each customer authenticate their own Iterable account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Iterable client code in your app and no per-customer branch in your codebase. Setup is 4 steps.

Do my customers each connect their own Iterable account?

Yes. Every connection is scoped to the individual customer, so each authorises their own Iterable account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.

Can AI agents use this Iterable integration?

Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads a user's profile and recent engagement before suggesting the next send.

Who maintains the Iterable integration?

fastn does. When Iterable changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.

Can I trigger an Iterable campaign from an event in my product?

Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.

Can I read engagement results back from Iterable?

Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.

What can I build with the Iterable integration?

A common starting point: sync user profiles and fields from your product into their own Iterable project. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.

How much does the Iterable integration cost?

It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Iterable does not change your per-connector cost. You can start free with 3 connected accounts.

Add Iterable to your product

Start free with 3 connected accounts. No sales call required, and no per-customer integration code.

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