Marketing Automation · Integration
Microsoft Advertising
Add Microsoft Advertising to your product for your customers, and give your AI agents governed access to it.
Embed a Microsoft Advertising integration so your customers' search campaigns are reportable and actionable inside your product without you running an ads integration per customer. Each customer connects their own account, so campaign, ad group, keyword and conversion data is read under their credentials and stays scoped to their tenant. Performance data arrives in volume, so pagination, throttling and deduplication are handled for you, and account structures are mapped as configuration because no two advertisers organise them the same way. Conversions your product measures can be sent back so bidding optimises against the real outcome. The same connection serves your AI agents.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers connect their own Microsoft Advertising account so your product reports on their search campaigns with no per-customer build.
Read campaign, ad group, keyword and conversion performance per tenant so spend sits next to the revenue your product already knows about.
Push a budget, bid or ad status change from your product so an optimisation is applied where the campaigns run.
Send conversions back so bidding is optimised against the outcome your product measures rather than a proxy.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent explains which campaigns are wasting spend, reading the customer's own account.
An agent proposes bid and budget changes with the performance data behind them before anything is applied.
An agent pauses an underperforming ad group within scoped permissions, with the change audited.
Example prompt
Which Microsoft Advertising keywords spent the most last month without converting?
Set up Microsoft Advertising in 4 steps
- 01Enable the Microsoft Advertising connector in your fastn dashboard.
- 02Have each customer authorise their own advertising account so calls run under their credentials.
- 03Map the campaign, ad group, keyword and conversion fields your product reports on.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the Microsoft Advertising integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Microsoft Advertising integration without building it. Your customers connect their own Microsoft Advertising account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Microsoft Advertising update is not your on-call problem.
- One integration serves your product and your agents. The same governed Microsoft Advertising connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
Google Ads
Facebook MarketingOften used alongside
Tools the same teams tend to run next to Microsoft Advertising, across other categories.
Salesforce
HubSpot
Pipedrive
Zoho CRMMicrosoft Advertising integration FAQ
How do I add a Microsoft Advertising integration to my product?
Enable the Microsoft Advertising connector in your fastn dashboard, then let each customer authenticate their own Microsoft Advertising account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Microsoft Advertising client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Microsoft Advertising account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Microsoft Advertising account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Microsoft Advertising integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent explains which campaigns are wasting spend, reading the customer's own account.
Who maintains the Microsoft Advertising integration?
fastn does. When Microsoft Advertising changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Microsoft Advertising campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Microsoft Advertising?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Microsoft Advertising integration?
A common starting point: connect their own Microsoft Advertising account so your product reports on their search campaigns with no per-customer build. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Microsoft Advertising integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Microsoft Advertising does not change your per-connector cost. You can start free with 3 connected accounts.
Add Microsoft Advertising to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.