CRM & Sales · Integration
SAP Sales Cloud
Add SAP Sales Cloud to your product for your customers, and give your AI agents governed access to it.
SAP Sales Cloud, the product that was sold as SAP Cloud for Customer and before that Hybris Cloud for Customer, is the CRM enterprises pick when the back office is already SAP. Its object model is the familiar one, accounts and contacts, individual customers, leads, opportunities, sales quotes and activities, plus visits and routes for teams who call on stores in person. Two facts shape an embedded SAP Sales Cloud integration. Extension fields are created in the Cloud Applications Studio and then appear as additional properties on the OData services, so discovering fields at connect time beats compiling a mapping into your product. And a quote here often has a life beyond CRM, because it is meant to become an order in the customer's ERP, so the values your product writes need to be ones that system will accept. fastn holds each tenant's credentials and follows the release changes.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let each customer connect their own SAP Sales Cloud tenant and read their extension fields at connect time rather than assuming a standard schema.
Write leads, opportunities and activities so work your product captures lands in the CRM the sales team actually uses.
Read sales quotes and their line items so your product works from the pricing the customer's ERP will honour.
Read visits and routes for field sales teams, so your product can show what happened in store rather than only what was emailed.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reads an account with its open opportunities and recent visits before answering a coverage question.
An agent updates an opportunity or logs an activity under the permissions the connected user holds, with the call recorded.
An agent explains what a quote contains by reading its line items rather than a summary of them.
Example prompt
Which opportunities on this account have an open sales quote, and when was the last visit logged?
Set up SAP Sales Cloud in 4 steps
- 01Enable the SAP Sales Cloud connector in your fastn dashboard.
- 02Have each customer authorise their own tenant, which is reached at their own instance host.
- 03Read the OData metadata so extension fields created in the Cloud Applications Studio are mapped as configuration, then enable actions and triggers.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the SAP Sales Cloud integration
What you get by embedding it with fastn instead of building it yourself.
- Ship an SAP Sales Cloud integration without building it. Your customers connect their own SAP Sales Cloud account inside your product and work their accounts, contacts and opportunities there, with no per-customer code on your side.
- Handle the part that actually costs time: every CRM instance is customised, so standard objects are never the whole story. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an SAP Sales Cloud update is not your on-call problem.
- One integration serves your product and your agents. The same governed SAP Sales Cloud connection powers in-product features and gives AI agents scoped, audited access, so you keep customer records aligned between your product and the CRM each customer already runs without wiring it twice.
Used by these teams
Compare with
Salesforce
HubSpotWorks well with
SAPOften used alongside
Tools the same teams tend to run next to SAP Sales Cloud, across other categories.
Slack
Mailchimp
Marketo
Google AdsSAP Sales Cloud integration FAQ
How do I add an SAP Sales Cloud integration to my product?
Enable the SAP Sales Cloud connector in your fastn dashboard, then let each customer authenticate their own SAP Sales Cloud account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no SAP Sales Cloud client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own SAP Sales Cloud account?
Yes. Every connection is scoped to the individual customer, so each authorises their own SAP Sales Cloud account and only ever sees their own accounts, contacts and opportunities. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this SAP Sales Cloud integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads an account with its open opportunities and recent visits before answering a coverage question.
Who maintains the SAP Sales Cloud integration?
fastn does. When SAP Sales Cloud changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Does the SAP Sales Cloud integration support custom fields and custom objects?
Yes. CRM instances are heavily customised, so field and object mapping is configuration rather than code. Each customer maps their own fields during setup, which means onboarding a customer with an unusual SAP Sales Cloud schema does not require a deploy on your side.
Can records sync both ways?
Yes. You can read from SAP Sales Cloud, write back to it, and react to changes through triggers, so a record updated in your product and a record updated in SAP Sales Cloud do not drift apart.
What can I build with the SAP Sales Cloud integration?
A common starting point: let each customer connect their own SAP Sales Cloud tenant and read their extension fields at connect time rather than assuming a standard schema. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the SAP Sales Cloud integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding SAP Sales Cloud does not change your per-connector cost. You can start free with 3 connected accounts.
Add SAP Sales Cloud to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.