Marketing Automation · Integration
Swoogo
Add Swoogo to your product for your customers, and give your AI agents governed access to it.
Swoogo is event registration built for organisers who change their minds: the registration form, its questions, the session picks and the eligibility logic behind them are configured per event, which means an integration cannot assume a fixed set of fields. What it works with is events, their sessions and the registrants attached to both, plus the answers each registrant gave to that event's own questions, which is usually where the detail your product needs actually sits. Signups spike hard around an announcement and again at the door, so Swoogo pushes what changed to your product as it happens instead of your app asking repeatedly, and a check-in is worth acting on within seconds. fastn holds each organiser's credentials and maps their fields per event.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let each organiser connect their own Swoogo account so registrations land in your product without an export step.
Read a registrant's answers to that event's own questions, since dietary needs, ticket type and session picks live there.
Register or update someone from your product, so a signup that started in your app does not need re-entering.
React to a registration, a cancellation or a session check-in as it happens, rather than at the next scheduled pull.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reports which sessions are close to capacity and who is registered but not yet checked in.
An agent registers an attendee or moves them between sessions within scoped permissions, with the change logged.
An agent drafts follow-up for the people who attended one session, citing the registrations it read.
Example prompt
Who registered for this event but attended no sessions, and which sessions were oversubscribed?
Set up Swoogo in 4 steps
- 01Enable the Swoogo connector in your fastn dashboard.
- 02Have each organiser authorise their own Swoogo account so registrations are read under their credentials.
- 03Map each event's own registration questions, session list and registrant fields, then enable the triggers you need.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the Swoogo integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Swoogo integration without building it. Your customers connect their own Swoogo account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Swoogo update is not your on-call problem.
- One integration serves your product and your agents. The same governed Swoogo connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
Cvent
ON24Works well with
EventbriteOften used alongside
Tools the same teams tend to run next to Swoogo, across other categories.
Salesforce
HubSpot
Pipedrive
Zoho CRMSwoogo integration FAQ
How do I add a Swoogo integration to my product?
Enable the Swoogo connector in your fastn dashboard, then let each customer authenticate their own Swoogo account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Swoogo client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Swoogo account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Swoogo account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Swoogo integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reports which sessions are close to capacity and who is registered but not yet checked in.
Who maintains the Swoogo integration?
fastn does. When Swoogo changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Swoogo campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Swoogo?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Swoogo integration?
A common starting point: let each organiser connect their own Swoogo account so registrations land in your product without an export step. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Swoogo integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Swoogo does not change your per-connector cost. You can start free with 3 connected accounts.
Add Swoogo to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.