Marketing Automation · Integration
Bitly
Add Bitly to your product for your customers, and give your AI agents governed access to it.
Embed a Bitly integration so your customers can create branded short links and read click analytics from their own Bitly account inside your product, with governed agent access to the same data. Link creation is deduplicated per event, so a retry after a network failure does not mint two short links for the same destination. Click data arrives as a high-volume stream, so pagination and throttling are handled for you and every call is logged per tenant.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers create short links on their own Bitly branded domains directly from your product.
Read click counts, referrers, and geography per link so your product reports on real engagement.
Group links into campaigns and read campaign-level performance without leaving your product.
Trigger your product when a link crosses a click threshold so follow-up messaging can fire.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent creates a tracked short link for an outbound message within governed permissions.
An agent reads click analytics for a campaign and explains which channel performed best.
An agent reacts to a spike in clicks on a link and notifies the campaign owner.
Example prompt
Show the ten most clicked links from last month with their top referrers.
Set up Bitly in 4 steps
- 01Open the Bitly connector from your fastn dashboard.
- 02Have each customer authenticate their own Bitly account with OAuth and select a branded domain.
- 03Map the link and campaign fields your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Bitly integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Bitly integration without building it. Your customers connect their own Bitly account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Bitly update is not your on-call problem.
- One integration serves your product and your agents. The same governed Bitly connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
Microsoft AdvertisingWorks well with
Buffer
HubSpotOften used alongside
Tools the same teams tend to run next to Bitly, across other categories.
Salesforce
Pipedrive
Zoho CRM
ApolloBitly integration FAQ
How do I add a Bitly integration to my product?
Enable the Bitly connector in your fastn dashboard, then let each customer authenticate their own Bitly account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Bitly client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Bitly account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Bitly account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Bitly integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent creates a tracked short link for an outbound message within governed permissions.
Who maintains the Bitly integration?
fastn does. When Bitly changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Bitly campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Bitly?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Bitly integration?
A common starting point: create short links on their own Bitly branded domains directly from your product. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Bitly integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Bitly does not change your per-connector cost. You can start free with 3 connected accounts.
Add Bitly to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.