Marketing Automation · Integration
Insider
Add Insider to your product for your customers, and give your AI agents governed access to it.
Embed an Insider integration so your customers can drive their own cross-channel campaigns from events happening in your product. Engagement arrives as a high-volume stream, so ordering and deduplication matter and both are handled for you. fastn manages per-customer credentials, event delivery, and API upkeep, so another marketing account is configuration rather than a release on your side.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let customers sync user profiles and attributes from your product into their own Insider account.
Send product events so a journey starts on what a user actually did rather than a nightly export.
Add or remove a user from a segment when their state changes in your product.
Read opens, clicks, and unsubscribes back as events your product can act on per tenant.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reads a user's segment membership and engagement before suggesting the next campaign.
An agent adds a user to a segment or triggers a send within governed permissions, with the action logged.
An agent reacts to an engagement event and runs the next workflow step.
Example prompt
Show which segments this user belongs to and what they have been sent in the last 14 days.
Set up Insider in 4 steps
- 01Open the Insider connector from your fastn dashboard.
- 02Have each customer authenticate their own Insider account.
- 03Map the user attributes, events, and segments your product uses, then enable actions and triggers.
- 04Call them from your product, or expose them to an agent through the MCP server.
Why teams use the Insider integration
What you get by embedding it with fastn instead of building it yourself.
- Ship an Insider integration without building it. Your customers connect their own Insider account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an Insider update is not your on-call problem.
- One integration serves your product and your agents. The same governed Insider connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
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Often used alongside
Tools the same teams tend to run next to Insider, across other categories.
Insider integration FAQ
How do I add an Insider integration to my product?
Enable the Insider connector in your fastn dashboard, then let each customer authenticate their own Insider account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Insider client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Insider account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Insider account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Insider integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads a user's segment membership and engagement before suggesting the next campaign.
Who maintains the Insider integration?
fastn does. When Insider changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger an Insider campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Insider?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Insider integration?
A common starting point: sync user profiles and attributes from your product into their own Insider account. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Insider integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Insider does not change your per-connector cost. You can start free with 3 connected accounts.
Add Insider to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.