Social & Community · Integration
Add Instagram to your product for your customers, and give your AI agents governed access to it.
This is an Instagram integration built on the Instagram Graph API, which means Business and Creator accounts only, and the honest first fact is the prerequisite: the account must be linked to a Facebook Page, and it is through that Page's permissions the connection is granted. A personal account cannot be connected at all, which is worth telling a customer before they try and conclude your product is broken. What you get is media and the containers used to publish it, the comments underneath, mentions and tags of the account elsewhere, and insights on reach and engagement. Publishing happens in two steps, a container then a publish, and each format has its own rules. fastn keeps every connected account's token per customer and follows the Graph API as its versions roll.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Check at onboarding that a customer's account is Business or Creator with a Page linked, and say so plainly when it is not.
Publish media by creating a container and then publishing it, so scheduling happens in your product with nobody in the app.
Reply to comments on a post from inside your product, so nobody has to answer from a phone.
Read mentions and tags of the account, and pull reach and engagement insights for each media item.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent flags the comments and mentions that need a person, reading one connected account only.
An agent replies to or hides a comment within the scopes that linked Page allows, with the comment it touched recorded.
An agent reports how a media item performed from its insights rather than from a screenshot.
Example prompt
Is anyone waiting on a reply under our newest post, and what reach did that post get?
Set up Instagram in 4 steps
- 01Enable the Instagram connector from your fastn dashboard.
- 02Have each customer authorise their own Instagram account, so calls run under their credentials rather than a shared key.
- 03Decide which media, comments, mentions and insights your product needs, and confirm the account is a Business or Creator account with a linked Facebook Page, since a personal account cannot be connected at all.
- 04Call it from your product and expose it to your agents through the same governed connection.
Why teams use the Instagram integration
What you get by embedding it with fastn instead of building it yourself.
- Ship an Instagram integration without building it. Your customers connect their own Instagram account inside your product and work their posts, pages and comments there, with no per-customer code on your side.
- Handle the part that actually costs time: anything published is public immediately, and each network gates access behind its own review process. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an Instagram update is not your on-call problem.
- One integration serves your product and your agents. The same governed Instagram connection powers in-product features and gives AI agents scoped, audited access, so you publish and listen from inside your product instead of a separate social tool without wiring it twice.
Used by these teams
Compare with
Facebook
Buffer
HootsuiteOften used alongside
Tools the same teams tend to run next to Instagram, across other categories.
Salesforce
HubSpot
Pipedrive
Zoho CRMInstagram integration FAQ
How do I add an Instagram integration to my product?
Enable the Instagram connector in your fastn dashboard, then let each customer authenticate their own Instagram account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Instagram client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Instagram account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Instagram account and only ever sees their own posts, pages and comments. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Instagram integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent flags the comments and mentions that need a person, reading one connected account only.
Who maintains the Instagram integration?
fastn does. When Instagram changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can my product publish to a customer's own Instagram account?
Yes. Each customer authorises their own account, so a post goes out as them, under their permissions, never from a shared account you own. That also means a customer revoking access affects only their own connection.
Can I read engagement back from Instagram?
Yes. Comments, reactions and reach come back scoped per tenant, so your product can act on them or show them in your own reporting without one customer's numbers mixing with another's.
What can I build with the Instagram integration?
A common starting point: check at onboarding that a customer's account is Business or Creator with a Page linked, and say so plainly when it is not. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Instagram integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Instagram does not change your per-connector cost. You can start free with 3 connected accounts.
Add Instagram to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.