Marketing Automation · Integration
Rokt Event API
Add Rokt Event API to your product for your customers, and give your AI agents governed access to it.
The Rokt Event API is Rokt's server-to-server ingestion endpoint: your backend reports conversions such as purchases and sign-ups, and uploads audience segments used for targeting or suppression against a customer's Rokt campaigns. It exists because browser-side tracking degrades quietly, so attribution that depends on a pixel firing is attribution that gets worse without anyone noticing. Authorisation is OAuth 2.0 against each customer's own Rokt app credentials, which is what keeps one advertiser's conversions and audiences out of another's account. The payload shape is defined by Rokt rather than by the customer, so the mapping work sits on your side of the call, and deduplication matters because a conversion reported twice is a number somebody then optimises against.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let each customer authorise their own Rokt app credentials so conversions your product observes are reported into their account, not a shared one.
Report a purchase or sign-up server to server, so attribution does not depend on a pixel firing in a browser.
Upload an audience segment for targeting, or for suppression so someone who already converted stops being paid for.
Deduplicate events before they are sent, because a conversion reported twice becomes a number somebody optimises against.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reports which conversion events were accepted for a customer and which were rejected.
An agent refreshes an audience segment within scoped permissions, with the upload logged.
An agent explains why a conversion did not attribute by reading what was actually sent.
Example prompt
Did yesterday's purchase conversions all reach Rokt, and were any events rejected?
Set up Rokt Event API in 4 steps
- 01Enable the Rokt Event API connector in your fastn dashboard.
- 02Have each customer supply their own Rokt app id and secret so events land in their account under their credentials.
- 03Map your conversion and audience payloads to the event schema Rokt defines, and set the key you deduplicate on.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the Rokt Event API integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Rokt Event API integration without building it. Your customers connect their own Rokt Event API account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
- Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Rokt Event API update is not your on-call problem.
- One integration serves your product and your agents. The same governed Rokt Event API connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.
Used by these teams
Compare with
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Zoho CRMRokt Event API integration FAQ
How do I add a Rokt Event API integration to my product?
Enable the Rokt Event API connector in your fastn dashboard, then let each customer authenticate their own Rokt Event API account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Rokt Event API client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Rokt Event API account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Rokt Event API account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Rokt Event API integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reports which conversion events were accepted for a customer and which were rejected.
Who maintains the Rokt Event API integration?
fastn does. When Rokt Event API changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can I trigger a Rokt Event API campaign from an event in my product?
Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.
Can I read engagement results back from Rokt Event API?
Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.
What can I build with the Rokt Event API integration?
A common starting point: let each customer authorise their own Rokt app credentials so conversions your product observes are reported into their account, not a shared one. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Rokt Event API integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Rokt Event API does not change your per-connector cost. You can start free with 3 connected accounts.
Add Rokt Event API to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.