Marketing Automation · Integration

AdRoll

Add AdRoll to your product for your customers, and give your AI agents governed access to it.

Embed an AdRoll integration so your customers can build audiences and read campaign performance from inside your product, with governed agent access to the same advertising data. fastn handles per-customer authentication and API upkeep, so each customer's own ad accounts work without code from you.

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In your product

Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.

Let customers push audience segments from your product into AdRoll.

Read campaign and ad performance so results appear where users already work.

Pause or adjust campaigns from your product based on what it observes.

Trigger your product when spend or performance crosses a threshold.

For your AI agents

Governed, audited access for the agents you build, through the MCP server.

An agent reads campaign performance before recommending a budget change.

An agent updates an audience within governed permissions.

An agent reacts to overspend and pauses the affected campaign.

Example prompt

Show campaigns whose cost per acquisition rose more than 20 percent week over week.

Set up AdRoll in 4 steps

  1. 01Open the AdRoll connector from your fastn dashboard.
  2. 02Have each customer authenticate their AdRoll account.
  3. 03Map the audience and campaign fields your product uses, then enable actions and triggers.
  4. 04Call them from your product, or expose them to an agent through the MCP server.

Why teams use the AdRoll integration

What you get by embedding it with fastn instead of building it yourself.

  • Ship an AdRoll integration without building it. Your customers connect their own AdRoll account inside your product and work their campaigns, segments and subscribers there, with no per-customer code on your side.
  • Handle the part that actually costs time: engagement data arrives as a high-volume event stream, so ordering and deduplication matter. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so an AdRoll update is not your on-call problem.
  • One integration serves your product and your agents. The same governed AdRoll connection powers in-product features and gives AI agents scoped, audited access, so you trigger and measure campaigns from inside your product without wiring it twice.

Used by these teams

SalesMarketing

Compare with

Google AdsMicrosoft Advertising

Works well with

Facebook

Often used alongside

Tools the same teams tend to run next to AdRoll, across other categories.

SalesforceHubSpotPipedriveZoho CRM

AdRoll integration FAQ

How do I add an AdRoll integration to my product?

Enable the AdRoll connector in your fastn dashboard, then let each customer authenticate their own AdRoll account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no AdRoll client code in your app and no per-customer branch in your codebase. Setup is 4 steps.

Do my customers each connect their own AdRoll account?

Yes. Every connection is scoped to the individual customer, so each authorises their own AdRoll account and only ever sees their own campaigns, segments and subscribers. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.

Can AI agents use this AdRoll integration?

Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reads campaign performance before recommending a budget change.

Who maintains the AdRoll integration?

fastn does. When AdRoll changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.

Can I trigger an AdRoll campaign from an event in my product?

Yes. Product events can start a campaign, add a contact to a segment, or enrol someone in a journey, so lifecycle messaging follows what a user actually did rather than a nightly export.

Can I read engagement results back from AdRoll?

Yes. Results come back scoped per tenant, so your product can act on them without one customer's data mixing with another's. What you get depends on the channel: opens, clicks, bounces and unsubscribes where there are sends, and impressions, spend and conversions where there are campaigns.

What can I build with the AdRoll integration?

A common starting point: push audience segments from your product into AdRoll. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.

How much does the AdRoll integration cost?

It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding AdRoll does not change your per-connector cost. You can start free with 3 connected accounts.

Add AdRoll to your product

Start free with 3 connected accounts. No sales call required, and no per-customer integration code.

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