Reference & Lookup Data · Integration
TechTarget
Add TechTarget to your product for your customers, and give your AI agents governed access to it.
TechTarget's intent data comes from what people actually read: technology buyers researching across its network of editorial sites, observed at both account and named prospect level. For an embedded integration the shape is a data feed rather than a system you write records back to, and the direction is inbound, so this is a source your product enriches from rather than a place it updates. What your product can read is set by the customer's own subscription: which technology segments and geographies they licensed, which accounts are on their list, and which of their own segments they want scored. Volume is the operational concern, so reads are paged, paced and windowed by date, and each customer's segment names are mapped as configuration rather than assumed.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let each customer connect their own TechTarget subscription so intent data lands in your product scoped to what they licensed.
Read account-level intent so your product can rank a customer's target list by who is researching right now.
Read prospect-level detail where the subscription includes it, so outreach reaches a person rather than a company.
Page and window reads by date, and map each customer's own technology segments as configuration.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent explains why an account rose up a priority list this week and which topics moved it.
An agent assembles a shortlist of accounts researching a named technology, with each read logged.
An agent checks whether an account has shown any intent before a rep spends time on it.
Example prompt
Which accounts on this target list showed the strongest intent this week, and what were they reading about?
Set up TechTarget in 4 steps
- 01Enable the TechTarget connector in your fastn dashboard.
- 02Have each customer connect their own subscription credentials, so what your product reads matches what they licensed.
- 03Map the account, prospect and topic fields your product uses, and set the date windows you page through.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the TechTarget integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a TechTarget integration without building it. Your customers connect their own TechTarget account inside your product and work their lookups, results and reports there, with no per-customer code on your side.
- Handle the part that actually costs time: these are metered read sources, so an uncached lookup on every page view burns the customer's allowance. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a TechTarget update is not your on-call problem.
- One integration serves your product and your agents. The same governed TechTarget connection powers in-product features and gives AI agents scoped, audited access, so you answer questions from an authoritative outside source without holding that data yourself without wiring it twice.
Used by these teams
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SnowflakeTechTarget integration FAQ
How do I add a TechTarget integration to my product?
Enable the TechTarget connector in your fastn dashboard, then let each customer authenticate their own TechTarget account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no TechTarget client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own TechTarget account?
Yes. Every connection is scoped to the individual customer, so each authorises their own TechTarget account and only ever sees their own lookups, results and reports. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this TechTarget integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent explains why an account rose up a priority list this week and which topics moved it.
Who maintains the TechTarget integration?
fastn does. When TechTarget changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Whose credentials does a TechTarget lookup run under?
Each customer's own. Quota and cost land on the customer that caused them rather than on a shared key you have to meter and re-bill, and one heavy customer cannot exhaust another's allowance.
How should TechTarget results be cached?
Per tenant, with a window that matches how fast the underlying data actually moves. TechTarget is a read source rather than a system of record, so the same query returns the same answer until the source changes, and caching is the difference between a sustainable integration and one that exhausts a customer's allowance on a busy page.
What can I build with the TechTarget integration?
A common starting point: let each customer connect their own TechTarget subscription so intent data lands in your product scoped to what they licensed. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the TechTarget integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding TechTarget does not change your per-connector cost. You can start free with 3 connected accounts.
Add TechTarget to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.