Social & Community · Integration
Yext
Add Yext to your product for your customers, and give your AI agents governed access to it.
Yext is where a business keeps the facts about itself so that everywhere else can be told them. Locations, professionals, products and FAQs live as entities in a knowledge graph, and Yext pushes those entities out to search engines, maps, directories and social profiles through direct connections rather than through aggregators. It brings answers back too: reviews from dozens of sites arrive in one place, responses go out from there, and analytics report what a listing earned in views, clicks and direction requests. The thing to design around is that publishing is asynchronous. You write the entity, Yext distributes it, and each publisher accepts it on its own timetable, so the read that belongs beside every write is the sync status telling you where a change has actually landed. fastn holds each customer's credentials per tenant and follows the API.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let each customer connect their own Yext account so listing changes your product makes appear under their brand across every publisher.
Write location, hours and product entities from your product, so a correction made once reaches every directory.
Read reviews gathered from across publishers and post approved responses without anybody opening another tool.
Read listing analytics so your product shows the views, clicks and direction requests a location earned.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent reports which locations have unanswered reviews and drafts responses for a person to approve.
An agent updates opening hours across a set of locations within scoped permissions, with the entities it touched recorded.
An agent explains where a published change has landed and which publishers have not accepted it yet.
Example prompt
Which of our locations picked up reviews this week that nobody has answered, and what do they say?
Set up Yext in 4 steps
- 01Enable the Yext connector in your fastn dashboard.
- 02Have each customer authorise their own account so entities are written under their brand.
- 03Map that customer's entity types and fields, and decide which publishers and review sites are in scope.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the Yext integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Yext integration without building it. Your customers connect their own Yext account inside your product and work their posts, pages and comments there, with no per-customer code on your side.
- Handle the part that actually costs time: anything published is public immediately, and each network gates access behind its own review process. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Yext update is not your on-call problem.
- One integration serves your product and your agents. The same governed Yext connection powers in-product features and gives AI agents scoped, audited access, so you publish and listen from inside your product instead of a separate social tool without wiring it twice.
Used by these teams
Compare with
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FacebookOften used alongside
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Zoho CRMYext integration FAQ
How do I add a Yext integration to my product?
Enable the Yext connector in your fastn dashboard, then let each customer authenticate their own Yext account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Yext client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Yext account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Yext account and only ever sees their own posts, pages and comments. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Yext integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent reports which locations have unanswered reviews and drafts responses for a person to approve.
Who maintains the Yext integration?
fastn does. When Yext changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can my product publish to a customer's own Yext account?
Yes. Each customer authorises their own account, so a post goes out as them, under their permissions, never from a shared account you own. That also means a customer revoking access affects only their own connection.
Can I read engagement back from Yext?
Yes. Comments, reactions and reach come back scoped per tenant, so your product can act on them or show them in your own reporting without one customer's numbers mixing with another's.
What can I build with the Yext integration?
A common starting point: let each customer connect their own Yext account so listing changes your product makes appear under their brand across every publisher. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Yext integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Yext does not change your per-connector cost. You can start free with 3 connected accounts.
Add Yext to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.