Social & Community · Integration
Google Business Profile
Add Google Business Profile to your product for your customers, and give your AI agents governed access to it.
Google Business Profile is where a business's public listing lives, and an integration with it is unusual in one respect: getting access is a formal step rather than a technical one, because the APIs sit behind a quota request Google reviews before a project may call them at any real volume. Once through, the surface is genuinely useful. Locations carry hours, categories, attributes and service areas and can be updated from your product. Reviews can be read and replied to, and the reply state comes back so an unanswered review can be told apart from a handled one. Local posts publish updates, offers and events onto the listing itself and can be set to recur. Performance metrics report how people found and acted on a listing, the searches, views, calls and direction requests. Multi-location businesses are the normal case rather than the exception, so an integration that handles one location and hopes is one that breaks on the first franchise.
In your product
Embedded for your customers. Per-tenant auth, no per-customer code, maintained by fastn.
Let a customer authorise the locations they manage, and handle the multi-location case from the first day rather than the first complaint.
Read reviews with their reply state, so your product shows what is genuinely still unanswered.
Publish a local post, an offer or an event onto a listing, with recurrence where the same update should repeat.
Read performance metrics per location, so your reporting puts calls and direction requests next to whatever was posted.
For your AI agents
Governed, audited access for the agents you build, through the MCP server.
An agent drafts a reply to a new review and leaves publishing it to a person.
An agent updates a location's hours ahead of a holiday within scoped permissions, and the location it changed is recorded.
An agent reports which of a customer's locations lost visibility this month and what changed on each.
Example prompt
Which of our locations have reviews from this week with no reply, and how did each one's call volume move?
Set up Google Business Profile in 4 steps
- 01Enable the Google Business Profile connector in your fastn dashboard, and have your project's API quota approved by Google before you ship.
- 02Have each customer authorise the account and locations they manage, so your product reaches those listings and no others.
- 03Map the location, review and local post fields your product uses, then decide which metrics your reporting reads.
- 04Call it from your product and expose the same connection to your agents through the MCP gateway.
Why teams use the Google Business Profile integration
What you get by embedding it with fastn instead of building it yourself.
- Ship a Google Business Profile integration without building it. Your customers connect their own Google Business Profile account inside your product and work their posts, pages and comments there, with no per-customer code on your side.
- Handle the part that actually costs time: anything published is public immediately, and each network gates access behind its own review process. fastn owns the auth, token refresh, rate limits, pagination and breaking-change fixes, so a Google Business Profile update is not your on-call problem.
- One integration serves your product and your agents. The same governed Google Business Profile connection powers in-product features and gives AI agents scoped, audited access, so you publish and listen from inside your product instead of a separate social tool without wiring it twice.
Used by these teams
Compare with
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Zoho CRMGoogle Business Profile integration FAQ
How do I add a Google Business Profile integration to my product?
Enable the Google Business Profile connector in your fastn dashboard, then let each customer authenticate their own Google Business Profile account. fastn handles the OAuth flow, token storage and refresh per tenant, so there is no Google Business Profile client code in your app and no per-customer branch in your codebase. Setup is 4 steps.
Do my customers each connect their own Google Business Profile account?
Yes. Every connection is scoped to the individual customer, so each authorises their own Google Business Profile account and only ever sees their own posts, pages and comments. That per-tenant isolation is the point of an embedded integration: you support the long tail of customer setups without maintaining an integration per customer.
Can AI agents use this Google Business Profile integration?
Yes. The same connection is exposed to your agents through the fastn MCP gateway, with permissions scoped per tenant and every call audited. An agent drafts a reply to a new review and leaves publishing it to a person.
Who maintains the Google Business Profile integration?
fastn does. When Google Business Profile changes an endpoint, deprecates a field or alters its auth, the fix lands in the connector rather than in your backlog, and your customers' connections keep working.
Can my product publish to a customer's own Google Business Profile account?
Yes. Each customer authorises their own account, so a post goes out as them, under their permissions, never from a shared account you own. That also means a customer revoking access affects only their own connection.
Can I read engagement back from Google Business Profile?
Yes. Comments, reactions and reach come back scoped per tenant, so your product can act on them or show them in your own reporting without one customer's numbers mixing with another's.
What can I build with the Google Business Profile integration?
A common starting point: let a customer authorise the locations they manage, and handle the multi-location case from the first day rather than the first complaint. Teams also use it for the other use cases listed above, and expose it to agents for governed reads and writes.
How much does the Google Business Profile integration cost?
It is included. Pricing is based on connected accounts, not on how many connectors you enable, so adding Google Business Profile does not change your per-connector cost. You can start free with 3 connected accounts.
Add Google Business Profile to your product
Start free with 3 connected accounts. No sales call required, and no per-customer integration code.